More Adverts..

Lifebuoy Mint Refresher Soap Commercial

Its not that negative compared to adverts which are contemporary as the content can be more explicit but this advert hints at the 'devil' within a woman which is revealed at the end of the advert to persuade men to purchase the soap. But the beginning of the advert the mise en scene is very stereotypical of the olden days and as the man is in a suit implying hes the breadwinner and you can tell the woman is a housewife who puts her husband first, but as the man is sitting down and the woman comes down to him to go to his level it could show that its the beginning of women becoming more dominant as she is presented as the erotically charged person.

a variety of 15 different adverts but a few interesting ones..

2nd advert in this is different because it about bras but the way in which is done so it to not expose women as they have cardboard cutouts of women and the lady keeps moving to different ones but in adverts that show lingerie now they are less reserved.

The Avon for men advert is the start of men taking pride in their appearance and subverts the gender expectations and the saying at the end ' it has a masculine ring' it there to make the men feel like its okay to be interested in their appearance it doesn't de-masculinise them.

The snickers advert is for men as its got men running around and the chocolate is like a fuel of energy for them another chocolate which is advertised for men is Yorkie as is the saying is 'its not for girls' which demeans women so it could be seen as misogynistic.

Specsaver advert is a parody of the Lynx effect

the man is in the middle and the centre of attention and with the women coming at him from all directions hinting hes irresistible with the spray but it all clicks into place when he puts horrendous red glasses on at the end which puts the women off and this wold be where the famous ' you should of gone to Specsavers' saying comes in. This subverts the gendered assumption that men are the predators and women are the prey as the man is clearly alluring them.

Vaseline ad has both sexes which are exploited and the audience takes voyeuristic pleasure and the whole advert seems to be naturalised as everyone is stripped down so its kind of like when you were born therefore the advert doesn't hint at any patriarchy or misogyny because the humans are gathered in their natural state.