Friday 25 March 2011

It has been said that media representations often reflect the social and political concerns of the age in which they are created. Discuss.

There are many constructions towards gay people in soaps due to society becoming more fragmented and diverse. In todays generation people are becoming more accepting towards people gay people due to there being less social disapproval.



Furthermore the rise of secularization lead people to becoming more accepting and open to other attitudes towards sexuality : homosexual and bisexual (before being closeted). Although there are still concerns towards gay men as they are seen as promiscuous. The include sexual problems like AIDS, HIV and so on. This can lead to moral panics as those who hate gays can be vicimtimised which is the seen in Eastenders when Christian gets beaten up by a man posing as a potential boyfriend. When this episode was featured, the BBC had their helpline number displayed at the end of the programme to show sympathy towards those this sensitive issue of homophobic attacks.


In addition the Christian & Syed storyline might have caused different reactions amongst different cultures, as Syed's character is from a Muslim background. This leads to difference in audience reception which cultural theorist Stuart Hall talks about. The culture clash is seen as a problem for Syed as hes drawn to Christian but wants to follow his religion which would cause conflicts and some people may find it restricting whereas other religious ethnic groups may see it as sinful.

Stereotypical male homosexuals are portrayed in touch with their feminine side, happy go lucky people. One possible reason why men are gay could be down to misogyny. Although a similar reaction can be provoked by radical feminists wanting to separate themselves from men so actively choose to become lesbians. Both factors can suggest that the male & female species cannot be content with each other therefore resort to lesbianism & being gay, or if they're bisexual then its more curiosity especially whilst feeling vulnerable.


The vulnerability is portrayed through Desperate housewives character Katherine Mayfair who went psychotic over getting her ex lover Mike. Freshly out of the mental institute she began to experiment with her sexuality. This is also seen in Home & away where Charlie splits up from her boyfriend and is drawn to Joey. As a response from feminism Judith Butler says that 'perhaps the phallus is always dissatisfying in the same way' which she states in her book. (The lesbian phallus and morphological imaginary).





Political laws that have benefited gays is the civil partnership act in 2004 which allows gay people to be married. Celebrities who embraced this were Elton John and partner David Furnish. In addition gay couples can now adopt children too which was also followed through be Elton John.http://www.dailymail.co.uk/tvshowbiz/article-1342092/Elton-John-David-Furnish-welcome-son-Zachary-help-surrogate-mother.html-welcome-son-Zachary-help-surrogate-mother.html

Another example of people becoming less coveted towards their sexuality is Megan fox who in 2008 admitted to being bisexual to 'GQ' magazine.


Also Gaypride celebrates all the differences ( lesbians, gays, bisexuals, transgender). The movement has three main focuses: that people should be proud of their sexual orientation and gender identity, that diversity is a gift, and that sexual orientation and gender identity are inherent and cannot be intentionally altered.


Overall, although we are in a changing society where there is more consensus, media representations can be interpreted differently by different people as they are some people in society that still might be old fashioned whereas others accepting views will cause conflict.

Did the washing machine change the world more than the internet, a tool we overestimate while ignoring its downsides?

The washing machine was revolutionary change towards women as it liberated them from the oppressive domestic service towards men as they'd have to look after them and handwash their clothes. This role confined them to being a homemaker and so on but the washing machine had allowed women to become more active in the labour market which lead them to have higher status and be taken more seriously by society. The sex discrimation act supports this as part of feminist movements.

The good thing about the internet is that its fast and convenient although it 'dumbs down' society as they dont think for themselves and not all information is valid. On a brighter note it brings people closer together although not everyone has access to the same content such as China (no google). Furthemore there are issues like identity theft & paedophilia. Also net neutrality favours the elite.

Monday 21 March 2011

Net neutrality

What is it?
Net neutrality is the principle that all internet traffic – content, platforms, and websites – should be treated equally by the networks that deliver them.
http://www.guardian.co.uk/technology/pda/2010/aug/10/google-verizon-net-neutrality

The principle states that if a given user pays for a certain level of Internet access, and another user pays for the same level of access, then the two users should be able to connect to each other at the subscribed level of access

Is it neutral?
no some opponents of net neutrality argue that prioritization of bandwidth is necessary for future innovation on the Internet.

Should it be?
In China, companies could control what users access for political reasons. Freedom of connection with any application to any party is the fundamental social basis of the internet.

That could mean Yahoo, for example, paying to have its search results delivered faster, through a faster network, than Microsoft's Bing.

An updated internet could offer a wide range of new and improved services," (gaurdian)
including better security against viruses, worms, denial-of-service attacks and zombie computers; services that require high levels of reliability, such as medical monitoring; and those that cannot tolerate network delays, such as voice and streaming video.

http://www.bbc.co.uk/news/technology-10890495
Net neutrality talks stall in US-By Maggie Shiels
'' US regulators have halted closed-door meetings intended to find a way to make sure all web data is treated equally.''

'' Any deal that doesn't preserve the freedom and openness of the internet for consumers and entrepreneurs will be unacceptable," said FCC chair Julius Genachowski.''

http://wirelessbay.blogspot.com/2009/10/net-neutrality-in-china.html

e.g mobile domain, China Mobile dominates mobile market. Apple can not make a deal with China Mobile about iphone in China. Apple has a strong position in US while China Mobile has a strong position in China

http://personalmoneystore.com/moneyblog/2010/03/15/google-in-china-google-net-neutrality/
'Google has stated that it hopes users in China will continue to use Google.com, though in reality, Google will most likely lose the market share available in China.'

Wednesday 9 March 2011

Digital media have in many ways changed how we consume media products’ who do you think benefits the most- audiences or producers?

‘Digital media have in many ways changed how we consume media products’ who do you think benefits the most- audiences or producers?

Digital media has revolutionised the way audiences and producers consume news through various ways like citizen journalism and crowdsourcing which provides a pluralistic model for audiences as the audience play an active role in providing information for producers. This leads onto UGC (user generated content) which is how social networking sites work such as MySpace, Facebook, and Twitter which are the texts I’ve been focusing on for my case study.

Facebook which started in 2004 by Mark Zuckerberg is a social networking site that over took MySpace which was created in 2003.Myspace was targeted at 16+ originally but Facebook was the new phenomenon as there was more interactivity compared to Facebook. This is down to UGC reasons like pictures, videos, fanpages and applications that target a wide age range e.g. Farmville. Due to all the content available on Facebook that MySpace didn’t have they changed their route and decided to target young artists promoting their musical abilities. This allows more business opportunities for people to artists under their record as well as entertaining the public. Similarly Facebook’s audience has changed from university students to teenagers from 13+.

Social networking sites have isolated us from ‘real human interaction in a cyber-reality that is a poor imitation of the real world.’ This is pointed out by Sherry Turkle’s article in the Guardian which would disadvantage the reputatio0n of social netowrking sites. This is because people spend less time interacting in personas statistics shows that 57% of people talk more online than face to face as they’ve become dependent on social networking sites like Facebook and Twitter. So it could suggest that ‘technology is threatening to dominate our lives and make us less human’.

According to research on social networks from Harvard professor Mikolaj Jan Piskorski woman have twice as photos and tags updated than men and he found that guys preferred girls with pictures and girls preferred girls with pictures. Real life example of fb suicide was Simone Back, she posted a status saying ‘took all my pills be dead soon so bye bye everyone’ and none of her 1082 facebook friends helped her. This hints at the problems with social networking sites like being hacked and having fake friends. Facebook makes money by targeted advertising s they store information about what a certain user likes and has adverts of similar styles increasing their likelihood of gaining profit.

Twitter created by Jack Dorsey in 2006 is mostly used by celebrities where fans can follow them and get constant updates by accessing the site through phones which is convergence. Research shows there is an estimated 50 million tweets per day but pear analytics analysed 2000 tweets from the US and UK and found that: 40% of tweets were pointless babble, 38% conversational, 9%pass along value, 6% self promotion, 4% of spam and 4% of news. The figure of the news retrieved from social networking sites is lower compared to Facebook as 48% of Americans said they find out about news on Facebook. These social networking sites are available in different languages as a result of globalisation.

Google Realtime has a negative effect on twitter as they lose out more users as people can view content from social networking sites without being signed up. The issues of social networking sites is that you cant trust whos behind the screen and who has access to viewing your personal information and its easy for paedophiles to groom young children. As well as identity fraud which might happen on Twitter as people make fake accounts to create bad publicity.
UGC has replaced old forms of media like newspapers and letters. Although celebs mainly use Twitter and have followers on their there are other forms of accessing celebrity gossip such as digital spy.

Overall I think digital media has definitely impacted how audiences consume media as there is a pluralistic model which has allowed there to be choice over if audiences are active or passive. For instance citzen journalism put the audience in the position to share with the public as well as producers which leads to crowdsourcing. Although the constant changes to technologies might lead to a whole new revolution as this happened with MySpace which was overtook by Facebook.