Wednesday 1 December 2010

Is reality becoming more real? the rise and rise of UGC

Citizen Journalist- when onlookers/ members of the public happen to capture an important event and they upload it so they are the producers of the text...sometimes called 'grassroot journalists or accidental journalists'

one of the first examples of news being generated by ordinary people was the Rodney King incident where he had a high speed chase with the police resulting in them beating him up with clubs which is filmed by an onlooker causing a international media sensation. this lead to people protesting that the police were racist towards Africa-Americans

some of the new interactive formats introduced by the news organisations is stuff like message boards, chatrooms, question and answers, polls and blogs.

the main difference that there is between professionally shot footage and UGC footage is that user generated content is more hard hitting and emotive and news now might be old fashioned and somehow staged if it lacks the low quality grainy style of footage that is proved by citizen journalists.

A gatekeeper is a news organisation that decides which content provided by citizen journalists can be shown whether its appropriate or not.. in other words they're job is to filter the content for publication.

The role of the gatekeeper has changed as people who didn't have a voice before now do..such as youths, low income groups and other minorities.



Primary concern about the rise of UGC is that its is likely that in future there will be fewer and fewer permanent trained staff at news organisations, leaving a smaller core staff who will manage and process UGC from citizen journalists, sometimes known as ‘crowd sourcing.’ Some believe that the mediators and moderators might eventually disappear too, leaving a world where the media is, finally, unmediated.

Theorists
Cohen- moral panic..gays as folk devil..in Eastenders moral panic caused by Syeds family as they are traditional and religious so they clash with Christian who is proud of his sexuality.

Staurt Hall- reception theory
encoding/decoding

Moment of encoding – the creation of the text, when forms, structures, codes and conventions are used to construct a text with an intended meaning.
Moment of the text – the symbolic existence of the text as it is published or broadcast – the focus of semiotics.
Moment of decoding – when an individual with a unique set of values, attitudes and experiences encounters the text. Regarded as more the moment of ‘creation’ than the first stage.

preferred/negotiated/oppositional reading