Gender and advertising questions

1. What sort of images of women and men dominated advertising pre-1970s? Why was this the case?
Images of women were typically in the home environment as housewives and men at work but even if the women were on the job front they'd be subservient to men

2. How did the advertising of the 1970’s continue to perpetuate the stereotype of women, despite depicting women in a greater range of roles?
the content analyses of advertisng featuring women were three quarters for kitchen and bathrrom products.Women in ads were found to concerned about about beauty , cleanliness, family and pleasing others whereas men were concerned about achievement and having fun.

3. Can Gaye Tuchman’s quote regarding under-representation and the ‘symbolic annihilation of women’ still be applied in 21st Century advertising? If so, how?
advertisng now is less gender sterotyped but i think its pertty much equal except for the fact that women are stil sexually objectifed a lot more than men suggesting women aer still concerned with beauty and pleasing others eg page 3 in the Sun.

4. Do you agree that adverts, such as those for the 1990’s Boots No. 7, ‘It’s not make-up. It’s ammunition.’ campaign, are post-feminist (thereby representing women as better than men?). Explain your answer.
Ikind of agree as ammunition is working against the men and the tagline suggests that the women are in control.

5. Is the representation of women by the media accountable for the results of a survey in which ‘women were up to ten times more likely than men to be unhappy with their body image’?
the campaign was criticised and they thought its just the idea of the women needing a man once again although it could be argues that its unnatural for women to wear makeup to feel confident about themselves so its an unequal message compared to men as they don't have to go to so much trouble.

6. Is the contemporary representation of men in advertising perhaps also a negative one where they too are treated as sex objects?
not that much as women are seen as the primary sex objects and even if they do have men the women is more or less naked but more men are becoming interested in their appearance and theres no stigma to do so because if they did it in the past they'd be casted out and maybe seen as too feminine.